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  • Your Digital Marketing Campaign Guide (Part 1 of 3)

    Are You With Your Customers? The digital world is integrated. Think about your own Internet surfing behaviour. By now, you should be no stranger to Facebook, Google, YouTube, Whatsapp, WeChat, Instagram, online forums (Hardwarezone), online marketplaces (Qoo10), blogs (Ladyironchef), etc. If you’re everywhere online, don’t you think your customers are too?

  • How To Build A Facebook Content Strategy

    Creating a Facebook strategy that works for your brand involves a complex web of considerations, limitations and budget balancing. Questions like what kind of content should we producing or what kind of metrics should we be tracking are all highly dependent on the brand and there’s no one-size-fits-all solution! But we’re here to put your…

  • The Perfect Google AdWords Setup Checklist

    Do you wonder if your Google Adwords campaign is running optimally? An Adwords campaign that is not set up optimally could lead to inefficient use of budget. Run through this checklist of 12 items to see if you are missing any important setups in your campaign.

  • My Super Exciting 6-Month Internship @ Clickr!

    In June 2016, I had a 6-month internship at Clickr as a Social Media Executive.

  • Customer Journey & Sales Funnel

    Can’t figure out why you’re running out of leads in your digital marketing campaign? The answer may not be the bad economy, or low interest in your product as you would think, but you might find the cause by looking at your customer journey and sales funnel.

  • Landing Page Optimization

    Getting More Leads Doesn’t Mean Spending More On Digital Ads. Landing Page Optimization is a rewarding art for any digital marketer. Not only does it cut down your costs in digital ad buys, it improves the user experience on your page, gives you more insight into your customer’s behaviour and gets you more leads!

  • Digital Marketing KPIs & Metrics To Measure Success

    Digital Marketing KPIs & Metrics To Measure Success. As digital marketing focus continues to rise, Asia Pacific is set to record the fastest rate of ad-spend growth. In Singapore, we’ve observed a shift to digital marketing even from traditional hardware stores and the heavy industry, which were previously reliant on their sales team for sales…

  • Maximise Your Content Marketing Efforts To Drive Conversions

    Content Marketing With Remarketing To Drive Conversions. Now that we’ve covered how to avoid the biggest mistakes in content marketing, and content marketing on social media. Let’s take a look at how we can maximise your content marketing efforts with remarketing and how content can drive conversions.

  • Content Amplification – How To Reach Your Audience On Social Media

    Last week we took a look at how promoting content can greatly help with ROI. Let’s take a look at how to amplify content this week to achieve those desired results.