Blog - Clickr

5 Useful Google Analytics 4 Features You Should Be Utilising

In our previous article, we talked about how important Google Analytics 4 (GA4) is in today’s digital marketing landscape and its key difference from Universal Analytics (UA). In this article, we will explore GA4 even further and cover the basics of navigating around the platform, the data it provides, and how you can use it…
Why you should setup Google Analytics 4 by Q4 2022

In case you haven’t been keeping up with the latest Google news, the tech giant plans to end support for Google Analytics, also known as Universal Analytics (UA), on July 1, 2023. Sites using UA will need to switch to Google Analytics 4 (GA4) before then. This change may come as a shock for many…
Clickr Media & Underworks – Meeting the Teams

Following Underworks Japan’s acquisition of Clickr Media, the leadership on both sides visited each team’s home offices. Clickr Media’s CEO Derick Ng and COO Chan Hanyuan first visited the Underworks team in their Tokyo office where they met with Underworks CEO Tajima-san, Underworks MD Taguchi-san and the rest of the ‘Global’ multi-national and multi-lingual team…
Clickr Media Has Been Acquired by Underworks Japan

Underworks Japan, a digital marketing consulting firm with offices in Paris and Tokyo, has acquired a majority stake in Clickr Media Pte. Ltd. “We are delighted to be working with Clickr Media, Singapore-based digital marketing solutions company, to achieve true Marketing Orchestration in the global marketplace,” said Mr. Manabu Tajima, CEO of Underworks, which has handled…
Key Events in Q1 2021 and What We Can Learn From Their Ads

Events and festivities are a great opportunity for brands to spin content off. In the first quarter of the year alone, several notable events have passed, including Lunar New Year and Valentine’s Day. Celebrations like these are opportunities for you to curate attention-grabbing social media posts that speak to your audience on a more personalized…
Recognising The Value of Holidays and Festive Occasions as a Marketing Tool for Social Media

In every month of the year, there is bound to be a significant holiday or festive occasion that is celebrated by a portion, if not all of your brand’s target audience. These events are rooted in different cultures and as a marketer, these specific holidays are opportunities for you to either garner the attention of…
How Digital Marketers Can Navigate iOS 14 Privacy Updates

If you haven’t heard, Apple’s latest iOS 14 updates will be bringing new limitations to digital marketers. There will be some key changes to back-end data collection on all Apple devices by prohibiting certain data collected and shared unless users opt into it. More specifically, the Identifier for Advertisers (IDFA), a random device identifier assigned…
7 Types of Videos for a Killer Content Strategy

For marketers, it is essential to select the right content formats to ensure that your campaign is well-executed. Amongst the many content types, video marketing is one of the top ways that brands can use to reach out to their audiences effectively. After all, they are found to have a higher sales rate than static content…
Consistency In Your Web Interface

When asked to name powerhouses in tech, Google and Apple are sure to come to mind. However, both of them are unique in their branding with different approaches when it comes to the design of their products. Notably, Google places more emphasis on the visual consistency across its various offerings while Apple focuses more on…

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