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  • 4 Mind-Blowing Facts About Video Marketing

    From traditional television to YouTube, Snapchat, Facebook Watch and even TikTok, it’s no surprise that videos are a staple in our everyday lives and it’s got us hooked. As consumers, we love videos because of how much easier it is to consume content that is both entertaining and engaging. However, for the everyday marketer, they…

  • What You Need To Know About A/B Testing Email Campaigns

    You’ve spent hours crafting the perfect message for an email you’re about to send to your customers, but just before you click send, ask yourself this: is this piece of work what’s going to get you the number of opens and conversions that you want? Of course, there’s no sure way to find out except…

  • 4 Ways to Strengthen Engagement in the New Normal

    Like what premier Facebook marketing expert, Mari Smith said, “Content is King but engagement is Queen and the lady rules the house.” Content without engagement holds very little power.

  • Memes as a Marketing Tool

    With the recent hoo-ha about Mediacorp being on the lookout for an official “meme-in-chief”, we know for a fact that memes are not dead. If you’ve been around on the Internet long enough, I’m sure you remember the days where Keep Calm and Carry On posters seemed to proliferate every corner. Sure they got on our…

  • 3 Inspiring Ads Powered by Consumer Insights

    As humans, we want nothing more but to be understood and to know that our voices matter. How this can be translated into game-changing advertisements is to make use of consumer insights to elevate the consumer experience with our products.

  • 6 Ways to Level Up Your Marketing Campaigns

    Email marketing is a classic method of reaching out to potential customers and staying in touch with existing ones. Whilst some may consider it old school, email marketing will never go out of style. Emails are directly sent to your audience, but also allows them the freedom of viewing it at their own time. This makes…

  • Progressive Web Apps: Your Website’s Secret to an Experience Like No Other

    As a brand, it’s likely that you already have your own website. Being your top marketing asset, a website is an essential in this digital age. We all know that internet statistics show that there are a whopping 4.17 billion unique mobile internet users in the world. With this, your brand’s mobile presence is vital…

  • The Design Trend for a Human Brand

    Illustrations are more than just a decorative piece for our digital spaces. With the design trend of hand-drawn illustrations being on the rise, their imperfect and slightly abstract look injects an element of humanity into the visual representation.

  • How To Avoid Dull Marketing: The Product Isn’t The Problem

    It’s not every day that you get brands that are open, allow you to push the limits on your creativity, and are exciting to work with Ferrari or Coca-Cola. Oftentimes, you just get products like household appliances or other daily essentials, and you’re tasked to come up with excellent marketing campaigns for them. So… how then would you…