A space for valuable insights, industry trends, & our latest updates.
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  • A Look Back On 2019 & A Quick Peek Into 2020

    As we cruise on into 2020, I thought it would also be good to look back on our 2019 milestones.

  • Stay Innovative, or Disappear in This Disruptive Age

    Taking an age-old brand and creating a modern identity that resonates with today’s customers can seem daunting. However, for your brand to stay relevant, it’s important to continue growing and trying out new things! Are you a brand that straddles between staying true to your history, and chasing after creative content that will engage the…

  • Using Good UI/UX To Future-Proof Your Website

    What does the future of web design look like? By now you’re probably familiar with designs and layouts like what fitness brand Fitbit uses: Different panels that result in content that is well-organized and easy to navigate. So what more could designers and developers strive for?

  • 3 Things You Can Do (that aren’t promos) To Spread The Holiday Cheer

    The most wonderful time of the year is approaching again! And brands should be scrambling now to get their ads, promos and mechanics into place before everyone goes on leave. It’s also one of the most competitive periods when it comes to marketing and advertising.

  • Break Through The Social Media Clutter With Pop Culture

    It’s harder than ever to reach your consumers’ hearts and minds on social media. Enter “newsjacking,” the practice of gleaning from pop culture references to break through the clutter.

  • What Do You Do When Your Competitors Have The Same Voice As You

    When we pitch for new businesses, something that clients always bring up is how they can stand out from the crowd. If you think of the ads or social media feeds of these industries, you’ll realise that a lot of the content is quite indistinguishable from brand to brand besides the colours and logos.

  • Page Likes Are A Horrible KPI For Social Media

    Page likes are bad KPIs. Measuring success on social media can be complex and difficult. With so many metrics available to us besides page likes, finding the right one to suit our goals can be a challenge.

  • Budget Solutions For Adapting Content On Social Media

    If you’ve read some of our previous articles on producing content, then you’ve probably heard of our tree branch concept. If you haven’t, it’s simply the concept of adapting content by producing 1 piece of content and breaking or adapting it to bits and pieces on different platforms to get the most value for your…

  • Why A Content Strategy Should Come Before Social Media

    Keeping your page active with posts and interactions are an essential part of running a successful page, you need to build a content strategy and engine.