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  • 4 Tips To Help You Engage With Your Gen Z Audience During This Pandemic

    The pandemic has altered the way we live our lives in drastic ways. From how we work to what we do for leisure, even our shopping habits have seen a salient difference in the past few months. With everyone being stuck at home, consumer attention has shifted from physical marketplaces to online platforms.

  • Reinventing The Human Connection with Data

    The nature of marketing has changed drastically over the past decade, moving from simply pushing out a product to the masses, to knowing what your audience wants and being able to establish that human connection. With the advent of ever-evolving technology, we no longer have an excuse for not knowing what our customers want.

  • The Fundamentals Of Building Your Website

    In today’s digital marketing landscape, websites are a powerful tool for communication, acting a a spokesperson for your brand to develop your online presence. Besides telling the story of your business and being a showcase of your product or service, websites are also useful in generating leads and enhancing your digital marketing efforts. And as…

  • Are Virtual Influencers the Future of Influencer Marketing?

    Have you ever made a purchase because someone you look up to on social media uses this same item? If you haven’t, I am willing to bet that you have at least been seriously tempted to! Influencer marketing is something that is certainly no stranger to many of us as we see their faces plastered…

  • Marketing Through COVID-19: What People Don’t Need To Hear On Social

    If there’s one thing Black Mirror has taught us, it’s that invasive ads aren’t the way to go. Especially not in a situation that requires careful messaging i.e. in a world that’s been largely hovering on the pause button ever since the COVID-19 pandemic. Your consumers’ lifestyles and needs have changed, and homebound consumption is…

  • How AI Chatbots are Changing the UX Game on Websites

    It’s time to delve deep into how Artificial Intelligence (AI) chatbots are changing the game. Think about everyday services, like online banking or day-to-day communications between your brand and your customers, and how much we rely on websites for them! When customers have questions about your product, the old school formats of sending in enquiries…

  • Don’t Waste Your YouTube Ad Dollars By Overlooking This!

    So you’ve got quality content that’s ready to be uploaded on YouTube, but will it get the clicks and views you’re hoping for? YouTube might not be the search engine, but it’s the second biggest. You can bet that the competition is fierce, and having just good content isn’t enough anymore. It has to be crafted for…

  • Taking Your IG Stories To The Next Level

    I’m sure most of you have witnessed a new trend of Instagram filters going around, with even celebrities joining in the fun! These filters make use of augmented reality (AR) tech and can be created for a range of topics, from pop culture quizzes to 2020 predictions and interactive games!

  • “Witty & Timely Brand Responses Are Soooo Boring”…Said No One Ever!

    When it comes to creating timely ads, you can always count on Burger King to deliver. But besides the timely factor, it helps that they are so in tune with the local culture!